Stone market will move towards intensive brand development

The development of stone industry has gone through so many years, from small to large, from single to cluster development. With the transformation of the economic situation, the industry has entered another critical period of transformation and upgrading.

Under the new normal economic situation, the old pattern of promoting the development of stone industry by government investment and consumption and real estate industry will be challenged completely. Stone practitioners should change their way of operation, marketing channels and business structure.

The "two transformations and one upgrade" (industrial transformation, industrial transfer and industrial upgrading) put forward in the 12th Five-Year Plan of Stone Industry is the way out under the new normal economic situation. On the industrial transformation, the target market of the stone industry is mainly from public works to public works and home decoration, while industrial transfer is transferred from the traditional stone collection base (Yunfu, water head, Laizhou) to the "one belt along the way", the coordinated development of Beijing, Tianjin and Hebei, and the Yangtze River economic belt. Industrial upgrading is from the business model, product innovation, service mode, business structure, promotion channels and other aspects.

Around the "two turns one liter", the construction of the stone market is bound to be toward intensive, brand-oriented direction. We are going to build a modern stone industry city based on the Internet plus, the whole industry chain and the new operation mode, which integrates transaction, display, R & D, warehousing, processing and logistics. To be sure, this will be the weathervane that will lead the development of stone industry in the next few years.